The Go Affect

Hello and welcome to the opportunity to change your life today!

“You don’t have to be great to start, but you have to start to be great”

Zig Ziglar

Gladys Ortiz

Gladys Ortiz, CEO and Founder of The GO Affect, is a proud Latina and mother of three beautiful children located in Connecticut. I take pride in helping women and men thrive in their everyday lives. Over the past 20-plus years, I have been fortunate to be a leader in the financial industry and hold numerous certifications in Leadership, Coaching, and Business Development.

Building solid connections while continuing to grow existing relationships is of utmost importance to me, as this requires time and a great deal of trust. I am deeply passionate about assisting individuals in overcoming the mental obstacles that prevent them from taking action towards the life they should be living.

My involvement in community engagement includes serving as the past treasurer and President-elect for the South Windsor Chamber of Commerce, as well as an Ambassador for the Greater Manchester Chamber of Commerce. Additionally, I am a board member of Friends of the Wood Memorial Library and Museum

Have you experienced any of the following?

1 on 1 Consultation (Virtual Session)

Powerful, focused coaching session to guide you through finding clarity on any topic or issue. Also provides support for building a strategy that empowers you to create your ideal solution to the problem/issue.

GO-ing on a business journey?

Now let’s talk Money!

I have designed this four week course to help you GO-all in! Whether you are thinking about starting a business or are already in business. This program will help guide you through the smart steps of being an entrepreneur.

Reserve your spot TODAY!!

Are you a woman ready to take courageous action in your life??


Struggling with regaining control over thoughts or circumstances that keep you sitting in frustration

Career blockage, feeling stagnant in a role where your voice isn’t heard

Want to improve your relationship with your finances

Looking to start a business or revamp an existing business venture

Want to improve your relationship with self-acceptance and self-love

Crave a new environment of women empowering other women, while building your confidence






Reserve your spot TODAY!!

The GO Affect Podcast

A podcast for those who feel that life is a great adventure full of possibilities.Here you will find ideas, tools and the necessary motivation to build a better, more congruent and happier life.


Building Better Teams Today

What People think of us!

I was very lucky to count with Gladys as my coach. She pushed me to be better and do better every single day. Motivated me to learn and always give my 120%. She’s someone who holds you accountable and works with you to exceed your own expectations. Every one who crosses paths with her, is very lucky!

L. Monsalve

Before I was coached by Gladys, I would let my fears, anxiety, and guilt eat away at me. Gladys was very patient and never gave up on me; being a constant voice of reason and encouragement. Now, I am truly living MY life, front and center. Thanks Gladys for being who you are, coming into my life when at was at my lowest, and guiding me back to the top!


Gladys is an amazing person and coach who doesn’t see you where you are now, but at your full potential. Gladys’s coaching is truly genuine and for you not just words said to everyone who signs up. The coaching she provided me as my coach helped me reach my goals and dreams and her continued support has never wavered.

Steven B

Thank you so much for offering such a wonderful service to working mothers. You're a great coach and I deeply value the time we've spent together and the progress you've helped me make in my life. I wouldn't be this far along in my goals or have this much courage to push forward without your support.


Gladys was able to help me grow in my self awareness. To stay attentive and focused on my future goals while providing me that motivational pull.

Justin W

Getting coaching from you has helped me turn the impossible into possible. I became more productive and empowered. Definitely help me a lot to become the full version of myself.


I highly recommend Gladys as a life and career coach. She has been tremendously helpful when it comes to life’s obstacles courses. I’ve worked with Gladys for the past 3 years and her insight, advice, and resources have helped build me into the person I am today. In my sessions with Gladys, it has always been a professional, judgement-free and safe environment. You leave her sessions with a sense of direction and hope to keep pushing forward. Gladys has even gone the extra mile to follow up to see how I’m doing and to help find alternative resolutions if something was not working for me. Overall, Gladys is a phenomenal life coach! Thank you for all that you do and for helping people get their lives back. You inspire so many people to be the best versions of themselves!

T Santiago

Gladys coaching and different perspective not only helped me in my personal life but also has helped tremendously my own business on a daily basis. Very knowledgeable when it comes to building a business and pursuing your dreams forward. She keeps you accountable and pushes you towards to a better you in every aspect.


I highly recommend Gladys Ortiz as a Life Coach! Not only have I gained a life coach but also an amazing friend. I’ve worked with Gladys for about 1 year and a half but have been friends with Gladys for about 3 years now! When I first meet Gladys, she took a chance on me and helped be become the person that I am today. During our conversations she would always listen and advice on anything I was going through. She always tells me to keep pushing forward, “you will see the light at the end of the tunnel you just have to keep fighting”. Overall, Gladys will not let you down! She’s an amazing life Coach!

M. Abdul

I am so happy I met Gladys and signed up for her one on one coaching sessions. Gladys truly shows up to encourage, support and uplift her clients. I started out very intimidated by my financial situation and Gladys helped me organize my thoughts and view things more positively. Concluding my sessions with Gladys, not only did I feel more clear-minded, confident and able to organize financial goals for myself with a positive mindset-- but Gladys showed me that taking the time to celebrate myself along the way would make a world of difference! I am very grateful for my experience with Gladys and for her unwavering support along this part of my journey.

Rebekah. F

I signed up with The GO Affect a few months ago to help grow my business and Gladys was amazing! She helped me gain the confidence I needed to move forward. I was able to grow my business page and clientele in a short period of time! I would recommend anyone to her! Thank you Gladys!

Jamelie G.


We will update this page often with new information, tools and tips to help you transform your life.

Personal Growth Resources

Business Resources


“You don’t have to be great to start, but you have to start to be great”

Zig Ziglar